For years, Nook e-readers have been on the American (and sometimes British) market. But for months, even years, now, their e-reader lineup has been falling behind. 2025 is looking particularly concerning, as there's only one two e-readers left in the Nook catalog.
Barnes & Noble is a major player in the USA, with a huge chain of bookstores all across the country. So, it makes sense that the brand would have the resources to dominate the digital reading space. The Nook brand was created years ago, and it's seen its share of ups and downs.
We remember when Nook released a groundbreaking e-reader back in 2012: it was the first one to have a front light, and it was really well-designed for e-ink screens.
That same year, Nook signed a strategic partnership with Microsoft to expand in the digital reading sector.
But then, just a year later, in 2013, Barnes & Noble announced they were ending the Nook e-readers! How do you explain that? It was a strategic shift to focus on print and their bookstore chain, rather than digital services, which were booming at the time...
Since then, Barnes & Noble has relaunched their e-reader line, but you can't help but notice that it's still really underdeveloped, with only 2 e-readerw : a simple, effective, but basic one and a larger with 7.8" screen.
Clearly, Nook is losing steam. It's easy to see, since the brand still hasn't launched, or even announced, a color e-reader model.
While all the other players in the market have been offering color e-readers for months or even years, Nook is sticking to its guns and refusing to move forward.
While it's not a sure thing that the Nook brand is doomed again, it seems pretty obvious that it's lagging behind, and its survival is in jeopardy if it doesn't innovate quickly.
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